Register at Google Merchant Center:
It is the Google platform where we will include the information of the products of the online store.
Google Shopping
Advanced Google Shopping campaign management. Get the maximum profitability from your catalog.
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1. What is Google Shopping?
Have you ever seen in the top positions of Google articles with their price and their photo? Well, that’s Google Shopping. Appearing there guarantees you an extra important visibility to get sales in your online store.
Google Shopping is one of the price comparators with the most traffic on the Internet.
They are very visual ads that quickly capture the attention of potential customers. It is usually used to promote the main products, the most profitable ones and the ones with a competitive price.
2. Work process
Our advantage: Specialists in SEO, so your Shopping campaigns will also have a plus in your Adwords quality level, so we will be able to pay less to Google with the same results, that is, more optimal campaigns.
Analyze the sector:
Who is currently selling? How can we improve our website to compete against them?.
Analyze the product catalog:
We need to select the products that are really interested in advertising in Shopping.
Configure price crawler:
Today more and more companies are using them to automate pricing rules and achieve maximum profitability only where we are really interested.
Construction of the data feed:
Google Shopping works through a file where we upload the products, the feed.
Link GMC and Google Ads:
Both platforms must be linked in order to start advertising our products.
Crear la campaña:
It is a relatively simple step but very important to do it well.
Advanced settings:
Titles, descriptions, reviews, bold, image optimization, custom tags... there are a lot of configuration options we can set up.
Optimize the campaign:
This is where we really use all our experience and resources to make your campaign profitable.
3. What is the Google Shopping data feed?
The Google Shopping data feeds are files where all the products that we want to manage in our payment campaigns will appear. It contains mandatory fields and optional fields, as well as the possibility to have main feeds and complementary feeds. These are some of the fields you will have to fill in your feed:
- Product name
- Description
- GTIN
- Product category
- Etc.
The more we optimize the information we share in the Shopping feeds:
- more times we will appear in the search results.
- We will make the daily budget of the campaign more profitable by showing our ads more times.
- We will occupy more space on the screen.
Basic optimizations of your data feed
- Try to make all products with GTIN filling
- Optimize product names with relevant keywords
- Optimize the product categories (Here you have them all: https://www.google.com/basepages/producttype/taxonomy.en-US.txt)
- Use eye-catching and original images in your products
- Check the warnings in Google Merchant Center, either at account, feed or product level
- Make sure that the feed information for each product and the content of the landing page correspond
- Analyze ad performance (mainly conversions, search volumes and negative keywords)
- Update the feed regularly
4. Frequently Asked Questions
How does Google Shopping work?
It works through a bidding system. Each advertiser bids a price per click that a potential customer will make on that ad (Cost per Click).
What to do to be in Google Shopping?
Instructions:
- Open a Google Merchant Center (GMC) account
- Open a Google Ads account
- Upload the Shopping feed to GMC
- Link GMC and Google Ads
- Create a new campaign in Google Ads
- Publish the campaign
What is a shopping campaign?
Instructions:
- Open a Google Merchant Center (GMC) account
- Open a Google Ads account
- Upload the Shopping feed to GMC
- Link GMC and Google Ads
- Create a new campaign in Google Ads
- Publish the campaign
How to advertise a product on Google?
Instructions:
- Open a Google Merchant Center (GMC) account
- Open a Google Ads account
- Upload the Shopping feed to GMC
- Link GMC and Google Ads
- Create a new campaign in Google Ads
- Publish the campaign