Complicated SEO migrations

Reduces the risks of SEO migration on large websites, with billing, with multiple domains...

1. Results in large site migration campaigns

2. What is an SEO migration?

A SEO migration is a set of internal change processes in a web environment that may or may not involve URL changes, with the following possible objectives:

  • Not to lose organic traffic.
  • Get better tracking of the whole site by the search engines.
  • Reindex a complete website as we want.
  • Maintain the same positioning that we had before migrating. Most of the time this is a very delicate process and should be left in the hands of professionals.

3. Types of SEO migration

SEO migrations can be of two types: without URL changes and with URL changes:

  • Without URL changes: what is done is to replace the server, the design (HTML) and the CMS).
  • With URL changes: there are variations in the structure of the URLs, the domain or the protocol from HTTP to HTTPS; this also occurs when a unification of versions is carried out (Mobile + PC) or when an internationalization is carried out. In addition, these processes can occur all at once.

4. Phases to achieve a quality SEO migration


We must know well both the old and the new system: web structure, page types, dependencies, internal linking, Pagerank distribution...

Alignment and objectives

Which people will participate in the migration? SEOs, technicians, systems... We must coordinate perfectly and make sure that each one performs correctly each of the necessary tasks in the whole migration process

Mapping of redirections

All URLs must be reviewed and evaluated with a clear criteria. What are we going to do and why? All elements must be reviewed.

Back-up and test environment

To properly review the migration before it is done we need to always have a test environment where we can make changes and evaluate their correct implementation. In addition, we must always have a back-up in case for any reason we need to go back.

Monitoring and revisions

In ingenieroSEO we carry out a series of processes before, during and after the migration to ensure with each step the correct performance of all equipment involved. The responsibility is maximum and we must control everything thoroughly

We measure success

We evaluate the behavior of all redirects, keyword changes, visibility variations and we monitor the errors that we may find after the migration. We ensure the success of all operations

5. Risks and impacts

The moment when a website is a certain size, generates money, contains several domains, or all kinds of complex situations we can imagine, the risks increase exponentially. They are usually the following:

  • Loss of crawling or URL indexing problems.
  • Loss of positioned keywords and therefore organic traffic and relevance.
  • Loss of popularity (if we leave badly migrated URLs that brought external links).
  • Technical problems (the new website must be properly audited and have any errors corrected in the eyes of search engines).

6. Frequently Asked Questions

What is the purpose of a web migration?

A SEO agency, like a SEO Engineer, ensures that this web migration process takes place quickly and with minimal loss of positions, that the authority and popularity of the old website is transferred to the new one, that most of the authoritative inbound links are recovered and that organic traffic does not suffer.

How will Ingeniero SEO help you achieve a successful web migration?

In Ingeniero SEO we take care of planning and executing the process of updating the URLs of your website to avoid the loss of organic traffic.

7. Related SEO Services

Request a SEO quote

1. Results

2. What is an SEO migration?

3. Types of migration

4. Phases

5. Risks and impacts

6. Frequently Asked Questions

7. Related SEO Services

Request a SEO quote
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