Sitebulb, the desktop website crawler

Escrito por Alberto Fernández. - 6 min read

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For every SEO specialist -and even for those just starting out in the great universe of SEO- it is always a headache to analyze the results behind a strategy. Not only because of the effort involved in collecting and interpreting a lot of data, such work also requires the specialist to assume variables that are not always accurate and that sometimes bring losses.

That’s why anyone with intermediate or advanced training in SEO uses programs that help them cover these variables. Most of them are known as crawl maps and their main function is to analyze the flaws in the web architecture, both in form and in background, and to show the person in charge how to boost visibility in search engines to gain more visits.

In that sense, SiteBulb is a tool specialized in crawl maps that has been released relatively recently, but it already constitutes a recommendation by SEO specialists. Do you want to know why? Then don’t miss this super entry with everything you need to know about SiteBulb.

Screaming Frog’s “pretty” sister

The advantages of a tool like Sitebulb lie in the simplicity of its interface, its practicality and, last but not least, its complementary features, which double the functions of Screaming Frog, another crawl map with the same utility.

Sitebulb facilitates the SEO audit process because it makes a complete analysis of the architecture and statistics generated by the engine bots. In addition, it creates a map with the architecture of your portal so that you can visualize which URLs need to be polished.

This SEO tool has proven to be a great ally for SEOs. Thanks to it, the integral analysis of the architectures is much more precise and much faster, which saves time, energy and resources.

Do you want to learn how to use Sitebulb from the experts? Then we will guide you through its most basic functions:

Create and save your first project

Like Screaming Frog and Owlcrawl, this tool also saves the analysis of each website as “projects”, so it won’t contribute to confusion. When you create your first project, you just have to configure the tool according to your preferences (if you just want to do an audit, or you need to do a deeper analysis at all levels of the web) and insert the specific data of your site online.

First report: view audit

Another advantage of Sitebulb over other crawl maps is that it allows you to distribute the information in tables and graphs without having to open more than two programs (although, for example, if you want to use Excel spreadsheets, you can export the data).

When you perform the first view audit of your web site, the tool will display a bulb graph (a particular form only of the software) with the additions and deletions of the urls hosted in your architecture, from the home page to the deepest URLs.

overview

According to the main configuration of the user’s preferences, the results may yield different variables. The visualization (or view) of the SEO audit ranges from the visibility of internal links, the typology of the hosted pages, the indexation, such as the speed of the page, the effectiveness of the sitemap, AMP (if applicable), and even the type (Java, textual, graphic, multimedia) and the relevance of the content for each hosted page according to the visits and interactions.

Internal report: internal

Once the scan is done, Sitebulb can make a comprehensive analysis of the entire architecture of your website. In this prior step for enhancement of the page, it allows you to know the amount of broken links, fallen images or outdated multimedia content that requires manual review.

crawl sitebulb

Another advantage? Sitebulb points out the hosted pages that need to be changed so that you don’t have to navigate through all levels of the architecture.

Overview links

Not conforming with only the customized internal analysis, Sitebulb also shows the number of links and linked pages that receive content (link building), those pages that are not yet interconnected with the others and those that still need a few more links to ensure the flow of information and make the user navigate between levels.

links sitebulb

In this graph we observe, for example, that we do not have any page of the web without links, around 100 with between 1 and 5 links… The Hints tab will not serve as a “summary” about the most urgent interventions that the tool recommends to improve the linking of our website, in this case.

Redirect

In this section, the tool proposes a list or graph with the pages with url fed by content (multimedia or not) that does not belong to the portal itself. The redirect helps the SEO to synthesize the use of external resources to achieve a link with other pages with a higher rate of visits (taking into account the first objective: to raise the positioning).

redirect sitebulb

Likewise, the tool provides us with information about the type of redirections found on the web in a very visual way.

tipos redirecciones sitebulb

Indexation

The indexation of a website is related to the formats accepted by Google. If your website has a bad indexation, that is, if it is not “archived” in the Google database, you will have problems with appearing in the search engines.

Sitebulb helps to chart the number of unindexed pages and the degree of suitability for the Google format according to the depth of the link on the page.

indexation

On page

In this section, Sitebulb analyzes the content by its background. It takes each page hosted on the site and gives the average of the number of words, the type of multimedia attachments (audio files, videos, images, downloadable) and the quality of the publications according to the interactions, inputs and outputs of the user flow.

Among other things, it measures the level of readability of the texts, the quality of titles and meta descriptions and the header of each of the web pages.

readability

title sitebulb

meta sitebulb

Site Speed

Sitebulb is able to measure the speed of each page and offers suggestions to enhance the speed of loading for each page. This feature is unique to this software, which adds a lot of value to your platform.

Search Traffic

One of the strongest points that SEO specialists work on is search traffic, which is used to evaluate the fluidity of each page according to the search engine index. If several pages do not receive as much traffic as others, Sitebulb indicates that an optimization process is required.

Sitemap

If you have a website with a domain change, or simply with a disintegrated architecture, the Sitebulb SEO tool will help you visualize those pages that are not indexed or share links with the main site.

External

All content external to the page linked from its content is evaluated and analyzed by Sitebulb according to the depth of the page hosted in the web architecture. This way, the strategist can calculate how much content is relevant, if it is already outdated or if it needs to be optimized to fit the new background structure.

Hints

In Sitebulb, a hit or clue is an indicative section for each variable. In case the SEO needs to consult a particular section of your project, just go to this part of the tool and do a search.

hints

We can access the hints tab in each of the sections that we have discovered or, directly, click on All hints to discover the complete list of priority actions that the tool recommends.

A clear advantage over other SEO tracking tools is their order. Sitebulb uses an easy-to-use platform with a simple structure that can be understood and manipulated both by people who are new to SEO and by professionals with a great track record.

Crawl Map

Sitebulb’s most eye-catching hit is precisely this bulb-shaped graph that shows the entire architecture of your website and allows you to analyze all the variables.

crawl map

If you are already convinced to try this wonderful software to support SEO strategies, we invite you to acquire it through the regular channels and tell us your experience.

How much does Sitebulb?

Sitebulb is paid on a project basis and its cost in Euros is 29 Euros per month plus tax for a single license, including unlimited audits, up to 2,000,000 URLs per audit; additional licenses purchased will cost 3 Euros per month.

If you want to test its effectiveness before deciding to buy, you can sign up for a 14-day beta version so you can try out all its features.

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