Planning
We must know well both the old and the new system: web structure, page types, dependencies, internal linking, Pagerank distribution...
A SEO migration is a set of internal change processes in a web environment that may or may not involve URL changes, with the following possible objectives:
SEO migrations can be of two types: without URL changes and with URL changes:
Planning
We must know well both the old and the new system: web structure, page types, dependencies, internal linking, Pagerank distribution...
Alignment and objectives
Which people will participate in the migration? SEOs, technicians, systems... We must coordinate perfectly and make sure that each one performs correctly each of the necessary tasks in the whole migration process
Mapping of redirections
All URLs must be reviewed and evaluated with a clear criteria. What are we going to do and why? All elements must be reviewed.
Back-up and test environment
To properly review the migration before it is done we need to always have a test environment where we can make changes and evaluate their correct implementation. In addition, we must always have a back-up in case for any reason we need to go back.
Monitoring and revisions
In ingenieroSEO we carry out a series of processes before, during and after the migration to ensure with each step the correct performance of all equipment involved. The responsibility is maximum and we must control everything thoroughly
We measure success
We evaluate the behavior of all redirects, keyword changes, visibility variations and we monitor the errors that we may find after the migration. We ensure the success of all operations
The moment when a website is a certain size, generates money, contains several domains, or all kinds of complex situations we can imagine, the risks increase exponentially. They are usually the following:
A SEO agency, like a SEO Engineer, ensures that this web migration process takes place quickly and with minimal loss of positions, that the authority and popularity of the old website is transferred to the new one, that most of the authoritative inbound links are recovered and that organic traffic does not suffer.
In Ingeniero SEO we take care of planning and executing the process of updating the URLs of your website to avoid the loss of organic traffic.
1. Results
2. What is an SEO migration?
3. Types of migration
4. Phases
5. Risks and impacts
6. Frequently Asked Questions
7. Related SEO Services
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Migraciones SEO complicadas