Overview of campaigns
Identification of deficit campaigns.
The objective is to achieve with less advertising expenditure an increase to the conversions of your campaigns in the different advertising platforms where you are investing. To do this, we will carry out actions in your campaigns aimed at improving the established KPI’s.
A good advertising campaign without a good landing page (where my users will arrive when they click on my ads) will never achieve optimal results. This is why it is so important to apply CRO methodology to our campaigns.
Overview of campaigns
Identification of deficit campaigns.
Landing page audit
The pages where our advertising goes must be correctly optimized.
Conversion code audit
Choosing a suitable date range
KPIs
Identification of best and worst performing metrics (KPI's)
Demographic data
Age, sex...
Devices
Devices where it is published
Campaign analysis
Analyze and optimize ad groups, keywords...
Analyze orientations
Locations, themes, audiences (interests or remarketing), frequency
Landing page optimization
Optimization of landing pages where we will send paid traffic
Optimization by experiments
We will make constant optimizations and improvements through techniques such as A/B tests to achieve a continuous improvement of our campaigns.
Optimization by product groups
In platforms like Shopping
Smart bidding
Subset of automatic bidding strategies that use machine learning to get more conversions or improve the conversion value in each auction
We have teams specialized in all Google networks: search, display, shopping, etc.
We have specialists in advertising campaigns in all social networks, especially Facebook and Instagram.
1. What is Paid Media Optimization?
2. Optimization process
3. How can we help you grow?
4. FAQ
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Optimización de campañas Paid Media