Paid Media Campaign Optimization

We carry out direct actions in your campaigns to improve the performance of your business objectives.

1. What is Paid Media Campaign Optimization?

The objective is to achieve with less advertising expenditure an increase to the conversions of your campaigns in the different advertising platforms where you are investing. To do this, we will carry out actions in your campaigns aimed at improving the established KPI’s.

A good advertising campaign without a good landing page (where my users will arrive when they click on my ads) will never achieve optimal results. This is why it is so important to apply CRO methodology to our campaigns.

2. General optimization process

Overview of campaigns

Identification of deficit campaigns.

Landing page audit

The pages where our advertising goes must be correctly optimized.

Conversion code audit

Choosing a suitable date range

KPIs

Identification of best and worst performing metrics (KPI's)

Demographic data

Age, sex...

Devices

Devices where it is published

Campaign analysis

Analyze and optimize ad groups, keywords...

Analyze orientations

Locations, themes, audiences (interests or remarketing), frequency

Landing page optimization

Optimization of landing pages where we will send paid traffic

Optimization by experiments

We will make constant optimizations and improvements through techniques such as A/B tests to achieve a continuous improvement of our campaigns.

Optimization by product groups

In platforms like Shopping

Smart bidding

Subset of automatic bidding strategies that use machine learning to get more conversions or improve the conversion value in each auction

3. How can we help you grow?

Social Ads

Request a SEO quote

4. Frequently Asked Questions

Do you work in Google Ads?

We have teams specialized in all Google networks: search, display, shopping, etc.

Do you work with Facebook Ads and Instagram?

We have specialists in advertising campaigns in all social networks, especially Facebook and Instagram.

Cerrar

1. What is Paid Media Optimization?

2. Optimization process

3. How can we help you grow?

4. FAQ

Request a SEO quote