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Semrush: an essential toolTo achieve success in SEO positioning it becomes necessary to carry out a continuous analysis of the web, to know the trends of the search engines and the position in SERPs of other companies. To fulfill this function, applications such as SEMrush, one of the most basic and well-known in the field of SEO positioning, and SISTRIX, one of the most complete, are used.
It is very unusual for SEOs to really limit themselves to using a single web tool, as in fact most do not allow this possibility, being perfect for basic tasks but falling behind when the needs become more specific.
SISTRIX is one of those few platforms that goes much further, to the point of being able to classify it as one of the essential tools for success in the SEO world due to the integrity of its interface.
Although it is true that Internet articles usually have a very subjective appreciation charge, depending on their author and his experience with the product, I invite you to stay with us for a few moments while we offer you a summary that will convince you of the importance of using SISTRIX.
The visibility index
One of the basic tasks of SEOs is to constantly monitor the traffic of the pages under their domain. Manage the various “inputs”, learn how to analyze the results in an almost intuitive way and also compare your information with that of the competition.
Other platforms provide this information constantly, but not in real time that you can work with, a factor that will make you lose opportunities and fall in the list of search engines quickly.
The key to success is to react on time to trends, identifying them late will make you lose opportunities.
SISTRIX is a tool with hexadecimal precision that quantifies the value of your website within the position given by Google in the visibility index. What does this index consist of? It is a position that search engines give to web pages according to the keywords they have and the number of searches they receive from users.
Being at the top of the visibility index gives you a 50% benefit over other pages in user search traffic, second place gives you about 13 to 20% and so on. SISTRIX takes an average of all the searches in which you are ranked and according to the position in Google’s rankings.
This graph is one of the personal trademarks of SISTRIX that sets it apart from other similar tools due to its level of precision. They are made up of a series of data such as:
- Numerical visibility index: An amount that can have up to four decimals and expresses the growth of your website in the last week, as it is updated every Sunday.
- Keywords: Shows the amount of keywords that the domain has been able to rank in a sectioned manner.
- Links: Shows the sites that are linked to your website through hyperlinks.
- Social Signals: As its name indicates, it refers to the social interactions that the page has had. Through a detailed graph you know the most shared posts and their development in social networks.
Graphical visibility index
As we have mentioned before, one of the essential characteristics of SISTRIX is its visibility index, and it is at this point that the number that determines the success of the page comes to life.
In the graph composed of the vertical axes, indicating the “size” of the blog, and the horizontal axes, the weekly updated chronological information gives you a real-time view of the “uploads” or “downloads” that your website has experienced.
In addition to monitoring the growth of your pages, you can also keep track of your competitors’ movements. SISTRIX allows you to know the growth of up to four web pages at the same time, the rank of their keywords, and other data that will undoubtedly help you keep up with your website.
Learn how competing URLs behave
In SEO, the term “stealing traffic” or “stealing keywords” is constantly used as a factor associated only with SEMrush, but through SISTRIX you can also access these functions.
Through a kind of “chart of the best URLs of the competition”, we will be able to have, through a circular and very easy to read graph, which links are working for the competition, not only which keywords are at stake, but which are going up and which are going down within the page.
How to use this tool? Well, when you know which publications are starting to become a trend, you can decide what information to replicate in order to obtain similar results, and why not? Beat the competition with the tools they are giving you.
SEO Module
With the information seen before we have many possible applications for the SISTRIX platform, but to get more into this tool we are going to deconstruct the SEO Module for you.
From this module you can obtain enormous performance, so we will give you the most common uses for it.
Ideas for keywords
This is perhaps one of the most effective functions within this module. To take advantage of it, we go to the “Keywords” section of the application. When it comes to discovering the keywords that we should work on, we can configure the filters so that the tool offers us exactly those that will give us a better result with less effort, choosing, for example, those that are on the second page, which could go up to the top 10 with a minimum effort.
To achieve this, we must use the filter functionality, choosing the option position; if in the bar that appears below we place the positions 10 and 21, we will obtain the URLs that appear in the second page of results and we will be able to intervene on them to raise them to the first page.
When a tool suggests the use of some keywords, users tend to overlook the suggestions, out of mistrust or because the application does not have that finely tuned “intuition” that we need, but in the case of SISTRIX, the suggestions are useful for using them and creating more content.
But like any computer tool of this type, it needs a human filter, since many of the results are based on data that we are not interested in handling, although in general, SISTRIX recommends keywords that can be used to attract more traffic.
Changes in the ranking
Within the keywords section, we will also find the functionality changes in the ranking, with which we can observe the fluctuation of each and every one of the keywords of the website, ours or the competition’s. That is, those that have risen in the ranking, those that have fallen, new keywords, or those that are no longer used, for example.
Through a previously established filter, the behavior of certain keywords is shown, even through a graph, which tells us which content to attack and which to leave out.
Another of the most used functions in this section is the ability to monitor the amount of words we are putting on the first page, how many on the second page, and so on. To what end? To identify whether the keyword research is being successful or not.
Ideally we have most of our keywords found and maintained on the first page of search engine results.
Compare with your competition
Within the SERPs module, we find this tool that allows us to compare ourselves with other domains that the tool classifies as competition.
Through this section we can monitor the keywords that the competition has managed to rank and that we have not yet attacked. And we could even break down the information visually, through a comparative graph between the competition and our website.
Sistrix Opportunities
Another of the personal trademarks of SISTRIX is the ability to adapt to the user, customizing each of the sections for them.
With this functionality, it shows us keywords that we have not used, or those that are being ranked on the second page and what we should optimize until we reach the top positions.
This is a very useful tool, since it compares our domains with those of the competition and points out those keywords that others have and we are missing.
Linkbuilding: links and anchors
Without a doubt, SISTRIX is an essential tool in the analysis of competition and keyword research, as you will have seen after all the information we have provided you with, but it is also a key tool for linkbuilding.
With the Link Evolution tool, for extra billing, we obtain a view of how many links the project is achieving. That is, how related the page is to the domains of third parties, and also, as usual, compare your website with the competition.
SISTRIX, like any other quality SEO tool, also shows the anchor text with which you have been linked, and if you click the “+” button, you can see from which URLs those links come.
It is very important to pay attention to where our links are pointing within our website. To avoid penalties from Google Penguin, the links must be distributed equally throughout the website. Through the section of linked URLs we are shown everything in one space.
How much is Sistrix?
Depending on the use you plan to give Sistrix, there are different rates that include one, several or all of the available features, from only 100 euros per month.
If you are still not convinced about whether or not Sistrix is what you need for your daily SEO work, you can try it free for 14 days.
I encourage you to take a look at the experiment we did on .keyword downloading in Sistrix.