Semrush: an essential tool

Escrito por Alberto Fernández. - 6 min read

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The first thing any Digital Marketing specialist must do is to analyze the work and numbers of the competition. This way, we can determine certain behaviors of our target audience when doing web searches, and which Digital Marketing and Content strategies have been successful for companies offering products similar to ours.

When we learn to analyze properly, we also acquire the necessary information, such as the words to know how to employ a marketing strategy in an intelligent and well-planned way.

semrush

For that, it is always important to have the best tools for the detailed and detailed analysis of the movements of your competition, and their actions to have a web visibility. SEMrush is one of the best.

Learn to audit your web

With SEMrush you acquire one of the most exceptional tools, not only for analyzing and auditing the competition’s website and its digital appearance, but also for the website itself. Although with its name it seems to be only about SEM strategies, the truth is that it offers valuable data and input for SEO strategies.

Furthermore, it presents all the information and data in a very visual way, so that they are understandable and we can use them to perfect our strategy based on them. There is a wonderful tool called Site Audit (in the main dashboard), with which you can do all this easily.

site audit

The first step is to create a project, which we can then audit completely. When you are going to choose the specifications for the audit, try not to exclude checks, because this way it will cover more the final analysis.

Similarly, you can choose which characteristics of the URLs you do not want to allow it to track or are not interested in the Disallow option. You can also choose to track one or more specific URLs, rather than the entire site, to achieve more accurate and targeted results.

At the end of the process, all that remains is to read and understand the detailed results of the final analysis. These results will detail the most urgent errors that need to be corrected, warnings of some not-so-serious errors, and some suggestions for optimizing your page to the maximum.

auditoria de sitio

Optimize your keyword search

One of the most important aspects that we must consider in a SEO strategy are the keywords that we are going to use. With a good selection of them, we can manage to appear higher and higher in the hierarchy of search engine algorithms.

Your hierarchical position is, precisely, one of the most useful data we can get from SEMrush. You only have to hit “Start campaign tracking”, once you have created one; set the domain or folder you want to monitor; choose the tracking location (country, region and/or city); and, also, from what type of device you will be tracking.

Find keywords and niches

SEMrush can also be very useful to us if we are looking for new keywords. You can search for elemental words in your area and from there, analyze the related websites that come out to you so that the tool provides you with all the keywords used in the site.

vision general keyword

You can also evaluate those keywords to determine how feasible they are for your site with the current positioning level it has. The best way to do this is to apply filters such as search volume or position.

You can also see the related keywords that may be useful to you and the difficulty of each one, so you can know how much competence you will have for each keyword. This way, you can choose the words that will help your site grow effectively and organically.

keyword iguales y relacionadas

Get the keywords that the competition has lost

This is one of the best options SEMrush has because when analyzing your competition, it will not only show you their won keywords, but also their lost ones. We can analyze and export the lost words to see which of them are useful to create valuable content for our site and climb positions in search engines, which will serve to expand and polish our niches.

Learn from your competition

To begin to gain positioning and optimize our digital appearance we must always look at the work of websites that offer products similar to ours. SEMrush determines who they are through what they call “Level of Competition”, so you know how to deal with them through your content.

Who is it really my competition?

The “level of competition” is very important to determine which are your real competitors on the web, but it is not so easy to know which are those rival sites. In fact, it is quite complicated to do the process of calculating the level of competition without a tool like SEMrush.

What it does is analyze your keywords, and those pages that appear in the top 20 positions with many of the same keywords you use are also your real competition. As you will see, working through SEMrush is a thousand times more practical and fast, besides being extremely accurate in the results obtained by the tracking.

competidores

Improve your content and learn how to generate new content

To generate more content it is always good to constantly compare keywords and your positioning with that of your competition. You can find out which keywords they have positioned that you don’t have, and vice versa, by pressing the “-” symbol when you compare domains.

By getting the information of your competitors’ keywords with more CPC levels, you will be able to know whether to use them or not according to your level of authority on the web. These are the most profitable words, so it’s normal that they are the most competitive. If you’re still starting to position your page, it’s best to start working on keywords that have less competition for the new content, as they will be easier to position.

competencia

Instead, by using the “+” symbol between domains, and you will use the filters of fewer searches and that include certain terms. This way you will know which words have less competition, and you will be able to modify the content you already have, which is not so well positioned.

Discover your competition’s most successful content

There is a fairly simple way to compare the positioning of your content with that of your competition, and that you can observe those entries where they share keywords and the reception they have had on the web. You only need to add your domain name and up to four pages of competition.

There you will find a comparative where you can order them to see the volume of searches to know where your competitors are doing better. If any of the words catches your attention you can click on it, and a detailed analysis of it will appear, starting with its organic results.

It is also good that you analyze your inbound links, outbound links and the internal optimization of the site so that you can improve it.

Linkbuilding

It’s always good to check out those sites where you want to post a guest article, buy a review or get a link. This way you’ll know if this site really suits you so that your page gains visibility and doesn’t descend in its level of authority by subject domain.

Also, remember that search engines like Google are very sensitive to the pages they rank, so it’s always good to check if that page has suffered any penalties. Also if it has suffered a dramatic decrease in its level of visits can be a strong indicator that it is a page that probably does not suit you much.

el pais

Analyze your competition’s links

Although SEMrush is not as strong for tracking and analyzing backlinks, it can be very useful when doing general analysis of them. Just enter the URL of your competitors, and you will get a complete overview of the links in the “backlinks” section.

Here you will be able to see many details such as what type of links it has, which countries they are from, how many are nofollow, the TDLs that link them, the inbound links, the domains that bind them and even the IP addresses. Several of these are accessible from a full report.

backlinks

You can also use filters to make your analysis easier and faster. They can also request a link profile comparison of up to five domains of your choice.

Google extensions for Semrush

In addition, Semrush allows us to connect to two Google extensions, which will facilitate the work of analysis:

  • SeoQuake: directly from the Semrush main panel, this tool allows, depending on your configuration, to display information about the parameters Semrush links, Semrush linkdomain and Semrush linkdomain2.
  • Open in Semrush: Once configured, a direct button is added to the domain bar, which will allow us to directly enter the organic report of the domain in which we are just clicking on the icon.

Finally, I encourage you to see a little experiment I did about downloading keywords in Semrush

Referencias

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